Social Media Recording Guidelines

Recording Guidelines for 60-Second Social Media Videos

1. Catchy Hook (2-5 seconds):

Start with an attention-grabbing statement.

  • "This study showed that you can heal yourself through therapy."
  • "I suffer from fibromyalgia and found a new pain relief technique."
  • "Stress can physically hurt your body. Here's how."
  • "Discover how to manage stress-induced pain effectively."
  • "I used to have chronic pain until I tried this."
  • "Many people don't realize this about stress-related pain."
  • "Here's a technique that helped me with stress-induced illness."
  • "I found relief from stress pain through this simple practice."
  • "Don't let stress control your life. Try this."
  • "This method can change how you deal with stress."

2. Introduction (5-7 seconds):

Briefly introduce yourself and your expertise.

  • "Hi, I'm Dr. [Name], specializing in [field]."
  • "Hello, I'm Dr. [Name], treating stress-related conditions for over [X] years."
  • "I'm Dr. Becca Kennedy, and I've helped patients with long COVID find relief."
  • "Hi, I'm Dr. [Name], a specialist in stress-induced illnesses."
  • "I'm [Name], and I've experienced stress-induced migraines for years."
  • "Hello, I'm Dr. [Name], and I focus on holistic pain management."
  • "I'm Dr. [Name], and I've seen the impact of stress on chronic pain."
  • "Hi, I'm [Name], sharing my journey with stress-related digestive issues."
  • "I'm Dr. [Name], and I've been working in stress management for over a decade."

3. Main Content (20-30 seconds):

This is the bulk of the video where you share your key insight or experience.

  • "I've seen many patients with stress-induced pain. One effective method is to shift attention from the painful part of your body to finding the stresses in your life."
  • "In my practice, I found that _____________ can alleviate stress-related symptoms."
  • "Dr. Becca Kennedy treated a patient with long COVID who found healing through _____________."
  • "I've experienced stress-induced migraines and found relief through ____________."
  • "A patient of mine reduced stress-related back pain with ___________."
  • "I used to suffer from stress-related digestive issues but improved through _______________."
  • "My practice shows that pain relief psychotherapy can help manage stress-induced symptoms."
  • "I've seen stress exacerbate chronic conditions like arthritis. _____________ has helped many."
  • "A technique I've found effective is ____________ exercises for managing stress."
  • "Patients with stress-related insomnia have benefited from ________________."
  • Expound on your area of expertise within the given time limit.

4. Call to Action (5 seconds):

Encourage viewers to learn more or take the next step.

  • "For more tips on managing stress-induced pain, click on our profile."
  • "Follow us for more insights on living a pain-free life."
  • "Visit our website to learn more about managing stress and pain."
  • "Click on our profile for more health tips."
  • "Follow us for more stories on overcoming stress-induced illnesses."
  • "Check our profile for more information on stress management."
  • "For more advice on dealing with stress, visit our page."
  • "Follow us to learn more about holistic pain management."
  • "Click our profile for more techniques on stress relief."

Additional Tips:

Being authentic: Being authentic is the most important thing. If you're nervous about being on camera and feel you need to portray yourself as someone you're not, don't worry. Just talk as you normally would. Don't try to be anyone that you're not; be your true authentic self. Authenticity will shine through the camera and create a genuine connection with your audience, rather than trying to adopt a different personality that you think you need to be.
Recording without stress: When recording the video, don't worry about the different times you breathe, say "um," or stutter over your words. If you happen to stutter, just stop talking and re-record that line. Then, send me (Luke) the full unedited video. I'll handle cutting the video and making it look coherent. You don't need to deliver it all perfectly in one take. Just deliver all the lines, look at your script or notes if needed, then look back at the camera and continue. Make sure all lines are recorded.
Background and Environment: Ensure you have a clean, uncluttered background and record in a quiet environment to maintain good sound quality. Look directly at the camera while speaking to create a connection with your audience.